Creep-Free Retargeting and More with SMX West Speaker Susan Waldes

MARCreep-Free retargeting and More with SMX West Speaker Susan WaldesPosted by: shubeydo / Tags: CreepFree, More, retargeting, Speaker, Susan, Waldes, West0inShareCreep-Free retargeting and More with SMX West Speaker Susan Waldes was originally published on BruceClay.com, home of expert search engine optimization tips.If you're already investing in PPC, retargeting is a logical next step. Retargeting, or remarketing as it's sometimes called, Allows you to keep track of your visitors and serves up your ads as they browse the Web to Remind them of your products and services. But there's an art to remarketing, and today, as part of our interview series with SMX West speakers, Susan Waldes of PPC Associates discusses why you should do it, what makes a great campaign and how to serve up ads without giving off the creepy stalker vibe.Jessica Lee: Why do online businesses need to consider retargeting?Susan Waldes: Visitors to your site (or YouTube videos, or email opens) not only have Expressed an interest in your offerings, but also in your brand. As such, this is Usually the most valuable segment of people you can target. The ROI is almost always there with the right gentle reminder.Beyond that, smart retargeting campaigns also look at increasing the lifetime value of users, increasing loyalty, driving social engagement with the brand and increasing average order sizes.What are some of the aspects of an effective retargeting campaign?Creative is Often the focus of retargeting, retargeting can be successful but even with your standard creative. The two that advanced marketers Things in retargeting campaigns focus on are:

    The right cookie length
    The right impression stampAre people seeing your ads at the right time in the purchase cycle and with the right frequency to drive re-engagement but not Become weary with over-saturation?What are some elements of great ads for remarketing?Great remarketing ads are smart about providing gentle and compelling reminders while being mindful not to overdo the "creepy" factor and the make users feel they are being stalked.They acknowledge sensitivities, and offer some value-add to customers that re-engage, like a promo or free shipping offer that encourages people to pull the trigger.They targeted people at the right time and with messaging that aligns with where they are in the funnel. They use the brand and logo prominently in the creative and Appear in the right placessource googlepink
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